Majesco Entertainment Unveils New Corporate Branding

Veteran Video Game Publisher of Casual Games for the Mass Market Re-Brands to Align with Strategic Focus

EDISON, NJ – June 5th, 2012 – Majesco Entertainment Company (NASDAQ: COOL), an innovative provider of video games for the mass market, today unveiled its new corporate identity (majescoent.com) representing the company’s current business and forward-looking strategy.  Download the new Majesco Entertainment logo here.

“We have been extremely successful creating engaging, casual games for the mass market and that focus will continue to drive our product decisions in this evolving marketplace,” said Jesse Sutton, Chief Executive Officer, Majesco Entertainment.  “From our console and digital titles to our social and mobile initiatives, we are plotting a course for significant growth and our new look better represents what we stand for and our vision for the future.”

Evoking whimsical energy and movement, the new logo embodies Majesco Entertainment’s focus on fun, casual experiences, social engagement and innovative, yet approachable gameplay.  Majesco Entertainment has realized tremendous success with titles that deliver these experiences, including its best-selling Zumba® Fitness video game franchise that has sold more than 7 million copies worldwide, its award-winning Cooking Mama video game franchise that has sold 13 million copies worldwide and the recent fan-favorite Alvin and the Chipmunks: Chipwrecked.  The new look also encompasses the essence behind highly-anticipated upcoming releases including NBA Baller Beats, the first-of-its kind participative basketball game that gets players on their feet performing real skills with a real ball.

“It’s important for our brand to reflect what people can expect from our company and our video game titles - high-quality, fun, and progressive entertainment experiences,” said Christina Glorioso, Chief Marketing Officer, Majesco Entertainment.

Founded in 1986, Majesco Entertainment develops and publishes a wide range of casual and family-oriented video games on all leading console and handheld platforms as well as online, social networks and mobile devices.  For more information about Majesco Entertainment and to see the newly launched website, please visit majescoent.com.

 
About Majesco Entertainment Company

Majesco Entertainment Company is a leading developer and publisher of video games for the mass market.  Building on more than 20 years of operating history, the company is focused on developing and publishing a wide range of casual and family oriented video games on all leading console and handheld platforms as well as online, social networks and mobile devices. Product highlights include Zumba® Fitness, Cooking Mama™ and Alvin and the Chipmunks.  The company's shares are traded on the Nasdaq Stock Market under the symbol: COOL.  Majesco is headquartered in Edison, NJ with offices in San Francisco, CA, Brockhampton, UK, and a social games development studio in Foxboro, MA.  More info can be found online at majescoent.com or on Twitter.