EDISON, N.J., October 21, 2008 – Majesco Entertainment Company (NASDAQ: COOL), an innovative provider of video games for the mass market, today announced that Jillian Michaels’ Fitness Ultimatum 2009 for Wii has shipped to retail outlets nationwide. Taking the concept of fitness video games to a whole new level, Jillian Michaels’ Fitness Ultimatum 2009 marks the first time a celebrity fitness trainer has created software for Wii. Featuring expert advice from Michaels – the strength trainer and life coach on the popular television series “The Biggest Loser” – the game promotes exercise for all ages in a fun way by utilizing the interactive capabilities of Wii and the innovative Wii Balance Board accessory.
As new recruits in Jillian’s boot camp, players must complete a unique training program composed of challenging fitness tests and an ever-changing series of workouts. By choosing from four workout types – including Weight Loss, Strength Training, Intervals and Hill Climb – players can set the intensity to light, medium or hard in order to achieve their personal fitness goals in a customized interactive experience. From running obstacle courses and jumping rope to boxing and rowing, players are tasked with a range of branching exercise routines that, when completed, unlock lifestyle and fitness video tips from Jillian herself. Players can pursue their personal fitness goals alone or face off against a friend in Multiplayer Mode while the game monitors their progress based on calorie consumption and workout intensity.
Developed by 3G Studios and rated E for Everyone, Jillian Michaels’ Fitness Ultimatum 2009 for Wii is now available in stores at a suggested retail price of $39.99. To watch the gameplay trailer, please visit the official site at http://www.jillianmichaels.com/.
About Jillian Michaels
Jillian Michaels’ passion for fitness training originates from 13 years of martial-arts practice and 17 years of personal training. Best known as the strength trainer and life coach on NBC’s hit series “The Biggest Loser,” Jillian is a motivator to nearly 15 million viewers every week. But before she was a huge TV success, Jillian struggled with her own weight. She was determined to reach her goals – and through dedication and hard work she did. Now, Jillian serves as a role model for others who want to better themselves and achieve their own personal fitness goals.
Jillian can be seen on TV shows in more than 35 countries and has her own DVD series, book and meal delivery plan.
About Interactive Game Group, LLC
Interactive Game Group (I2G) is a company producing and acquiring video games and other interactive entertainment properties, whether packaged media, online or wireless. Created by Frederic Chesnais, former Chief Executive Officer of Atari Interactive, Inc. with a decade-long experience in acquiring, financing and licensing intellectual property rights in the video game industry, I2G is developing and financing a portfolio of video game properties, joining forces with the best studios, publishers and distributors for each project on a worldwide scale.
