NEW YORK and EDISON, N.J., April 20 /PRNewswire-FirstCall/ — Martha Stewart Living Omnimedia, Inc. (NYSE: MSO) and Majesco Entertainment Company (Nasdaq: COOL), an innovative provider of video games for the mass market, today announced a strategic partnership to develop and produce interactive electronic games based on MSLO’s expansive portfolio of award-winning lifestyle content. Under the terms of the partnership, Majesco receives the exclusive worldwide rights to publish these games.
“We are thrilled to be partnering with the Martha Stewart brand to bring sensibility to the video game market,” said Jesse Sutton, Chief Executive Officer, Majesco Entertainment. “Martha Stewart Living Omnimedia offers a vast wealth of content and has a passionate following. Branching into the interactive entertainment space is a natural next step, and Majesco Entertainment is proud to be the exclusive partner.”
“Majesco Entertainment is well respected for bringing consumer-friendly titles to the mass market and has a proven track record of tapping the interests of family and non-traditional video game players,” said Martha Stewart, Founder, Martha Stewart Living Omnimedia, Inc. “Women are increasingly engaged in social gaming. We feel confident that this new offering will delight loyal customers who are active in the space while introducing a new generation to the brand.”
For additional information about Majesco’s exciting line of products, please visit: www.majescoentertainment.com.
About Martha Stewart Living Omnimedia
Martha Stewart Living Omnimedia, Inc. (NYSE: MSO) is a diversified media and merchandising company, inspiring and engaging consumers with unique lifestyle content and distinctive products. The Publishing segment encompasses four magazines, including the company’s flagship publication, Martha Stewart Living, periodic special issues and books. The marthastewart.com website provides consumers with instant access to MSLO’s multimedia library, search and find capabilities, recipes, online workshops, community and personalization, as well as wedding-planning tools powered by WeddingWire and digital invitations with pingg.com. The Broadcasting segment produces such programming as the Emmy-winning daily, nationally syndicated television series, “The Martha Stewart Show,” and Martha Stewart Living Radio on SIRIUS channel 112 and XM Radio 157. In addition to its media properties, MSLO offers high-quality Martha Stewart products through licensing agreements with carefully selected companies, including the Martha Stewart Collection exclusively at Macy’s, the Martha Stewart Living line of home-improvement products at The Home Depot, Martha Stewart Craftswith EK Success at Michaels and independent retailers, Martha Stewart for 1-800-FLOWERS.COM, the forthcoming Martha Stewart Pets line at PetSmart and more. In 2008, Emeril Lagasse joined the Martha Stewart family of brands; MSLO acquired the assets related to Lagasse’s media and merchandising business, including television programming, cookbooks, and emerils.com website and his licensed kitchen and food products. For additional information about MSLO, visit www.marthastewart.com.
About Majesco Entertainment Company
Majesco Entertainment Company is a provider of video games for the mass market. Building on more than 20 years of operating history, the company is focused on developing and publishing a wide range of casual and family oriented video games on Wii™, Nintendo DS™ and other leading systems. Product highlights include Cooking Mama™, TETRIS® Party Deluxe, Alvin and the Chipmunks: The Squeakquel and Jillian Michaels‘ Fitness Ultimatum. The company’s shares are traded on the Nasdaq Stock Market under the symbol: COOL. Majesco is headquartered in Edison, NJ and has an international office in Bristol, UK. More information about Majesco can be found online at www.majescoentertainment.com. @Majesco is on twitter or at www.twitter.com/majesco.
